Best SEO Courses Online for 2023 (Paid & Free Training Courses)
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The year 2023 brings a plethora of online SEO courses designed to cater to learners at various stages of their SEO journey, from beginners to advanced practitioners. These courses, offered by renowned experts in the field, aim to equip individuals with the knowledge and skills to optimize their websites for search engines, thereby enhancing their digital presence.
For beginners, there are various courses that provide a solid foundation in Search Engine Optimization (SEO) principles. More advanced learners can benefit from offerings that delve into more complex aspects of SEO.
In addition to paid courses, there are also several free courses available offered by Hubspot, Ahrefs, and Semrush. These courses offer a cost-effective way for learners to understand the fundamentals of SEO and apply them to their websites.
Whether you’re a beginner looking to understand the basics of SEO or an experienced professional seeking to stay updated with the latest trends, there’s an online SEO course in 2023 that’s just right for you.
Table of Contents
- Paid SEO Courses
- Free SEO Courses
- SEO Certification Course by Hubspot
- SEO Training Course by Ahrefs
- Blogging Course for Businesses by Ahrefs
- SEO Training for Beginners by Yoast
- SEO Training for Beginners by Shopify
- SEO Crash Course with Brian Dean by Semrush
- On-Page and Technical SEO Course by Semrush
- SEO Fundamentals Course with Greg Gifford by Semrush
- Advanced Search Engine Optimization (SEO) Program
Paid SEO Courses
Bruce Clay SEO Training & Membership Program
The Bruce Clay SEO Training & Membership Program presents a comprehensive and cutting-edge online learning experience for individuals seeking to excel in the field of search engine optimization. Boasting an extensive curriculum comprising over 15 hours of instructional content, the program provides participants with valuable insights and practical knowledge.
In addition to the core material, the course offers supplementary resources such as FAQ videos, live monthly Q&A sessions, and deep-dive mini-courses to further enhance the learning journey. Recognizing the dynamic nature of SEO, the program equips participants with the tools and techniques required to navigate and thrive in the constantly evolving landscape of search engine optimization.
Best for: Intermediate and advanced SEOs
Duration: 15 hours of core SEO training material, plus additional learning material.
Cost: $1495 per year (prepaid annually)
Language: English
Certificate: Not mentioned
Instructor/course creator: Bruce Clay
ClickMinded SEO Course
The ClickMinded SEO Certification Course is an all-encompassing digital marketing training program that imparts effective strategies and techniques for achieving higher rankings in search engine results.
The course covers a broad spectrum of topics, starting from fundamental SEO principles and progressing to advanced optimization practices. Moreover, it delves into highly specialized optimization frameworks including local SEO, Shopify SEO, Pinterest SEO, YouTube SEO, and Amazon SEO.
Best for: Beginner to intermediate learners
Duration: 6 hours
Cost: $999
Language: English
Certificate: Certification provided upon successful completion of the course.
Instructor/course creator: Tommy Griffith
Search Engine Optimization (SEO) Training Course
Embark on a transformative and comprehensive journey with this advanced Search Engine Optimization (SEO) training course, which is designed to propel your career to new heights.
This program empowers participants to master the multifaceted elements of SEO, including but not limited to keyword research, technical SEO, link building, and analytics. By delving into these essential areas, participants will aim to gain the expertise necessary to drive sustained growth in their website’s organic traffic.
By completing this course, individuals could position themselves as industry-ready SEO professionals, equipped with the knowledge and skills to excel in the dynamic field of search engine optimization.
Best for: Intermediate to advanced learners
Duration: 21 hours of video material, plus online classes and instructor-led sessions
Cost: €849 for the Online Bootcamp
Language: English
Certificate: Certification provided upon successful completion of the course.
Instructor/course creator: Created by Simplilearn, and led by top instructors and practitioners in the SEO industry, who bring real-world expertise and current best practices to the live online classes.
SEO Essentials Certification
The SEO Essentials Certification is a six-part course that seamlessly integrates fundamental SEO education with practical implementation through the utilization of the Moz Pro toolset.
This course empowers learners to cultivate competitive SEO strategies, enhance their marketing skills, and adeptly navigate the ever-evolving landscape of digital marketing. By engaging with the course material, participants will acquire a robust foundation in SEO principles and gain hands-on experience leveraging the powerful capabilities of the Moz Pro toolset.
Best for: Beginners
Duration: 8 hours
Cost: $595
Language: English
Certificate: Certification provided upon successful completion of the course.
Instructor/course creator: Moz
The (Non-Techie) Marketer’s Guide to SEO
The course titled “The (Non-Techie) Marketer’s Guide to SEO” is specifically designed to educate marketing professionals on the latest and most effective SEO strategies, regardless of their technical expertise.
This program empowers marketers to enhance search rankings and collaborate more effectively with technical team members, even with minimal technical knowledge. By delving into important concepts such as visitor intent, keyphrases, semantic SEO, and influencer collaboration, marketers will gain valuable insights and practical skills to optimize their marketing efforts for search engines.
Best for: Beginners
Duration: 60 – 90 minutes
Cost: $279
Language: English
Certificate: Not mentioned
Instructor/course creator: Andy Crestodina from MarketingProfs
Free SEO Courses
SEO Certification Course by Hubspot
The SEO Certification Course is a program that offers an in-depth exploration of the fundamental principles of search engine optimization. Participants will gain a thorough understanding of website optimization techniques, keyword research strategies, and effective link-building practices, among other key SEO topics.
Best for: Beginners
Duration: 4 hours
Cost: Free
Language: English
Certificate: Provided upon successful completion of the course.
Instructor/course creator: Rachel Sheldon and Matthew Howells-Barby from HubSpot Academy
SEO Training Course by Ahrefs
The comprehensive SEO Training Course provides a thorough understanding of the intricacies involved in generating organic traffic from search engines.
This course covers a wide range of topics, starting from the fundamentals of SEO and progressing to practical skills such as hands-on keyword research, on-page optimization, link-building strategies, and beginner-friendly technical SEO best practices.
Best for: Beginners
Duration: 2 hours
Cost: Free
Language: English
Certificate: Not specified
Instructor/course creator: Sam Oh from Ahrefs
Blogging Course for Businesses by Ahrefs
The course offers a comprehensive guide on starting and expanding a blog for business purposes, with a focus on driving organic traffic and converting readers into customers.
It encompasses a wide range of topics, including content marketing strategies, keyword analysis, content creation techniques, and promotion strategies tailored specifically for successful business blogging.
Best for: Beginners to intermediates
Duration: 5 hours
Cost: Free
Language: English
Certificate: Not provided
Instructor/course creator: Tim Soulo from Ahrefs
SEO Training for Beginners by Yoast
The SEO for Beginners course offers a foundational understanding of Search Engine Optimization (SEO) and how search engines operate. This course focuses on practical tips and quick wins to help improve the ranking of websites on search engines like Google.
It also covers both the content and technical aspects of SEO and offers advice on using the Yoast SEO plugin for smooth technical SEO implementation.
Best for: Beginners
Duration: 2 hours
Cost: Free
Language: English
Certificate: Certificate and badge upon successful completion of the course.
Instructor/course creator: Joost de Valk from Yoast
SEO Training for Beginners by Shopify
Designed as an insightful introduction, this course provides a rapid grasp of the fundamentals of Search Engine Optimization (SEO).
The course specifically caters to e-commerce entrepreneurs, aiming to equip them with a comprehensive understanding of SEO concepts and a practical 3-step framework.
Best for: Beginners
Duration: 1 hour
Cost: Free
Language: English
Certificate: Not provided
Instructor/course creator: Casandra Campbell from Shopify
SEO Crash Course with Brian Dean by Semrush
Presented by Brian Dean, the Semrush SEO Crash Course is a valuable resource that offers a straightforward and user-friendly plan for mastering the foundational principles of SEO.
This course provides participants with the necessary tools and knowledge to effectively increase organic traffic and improve rankings on Google. With a clear and easy-to-follow approach, Brian Dean guides learners through essential SEO concepts and techniques that are crucial for achieving online success.
Best for: Beginners
Duration: 50 minutes
Cost: Free
Language: English
Certificate: Certificate provided upon successful completion of the course.
Instructor/course creator: Brian Dean
On-Page and Technical SEO Course by Semrush
Immerse yourself in the expansive realm of on-page and technical SEO through this insightful course. Developed to enhance your website’s health and optimize content for both users and search engines, the program provides a comprehensive understanding of these crucial aspects.
By leveraging essential Semrush tools, participants will aim to learn how to effectively improve their website’s ranking and increase online visibility.
Best for: Beginners to intermediates
Duration: 40 minutes
Cost: Free
Language: English
Certificate: Certificate provided upon successful completion of the course.
Instructor/course creator: Semrush Academy Team
SEO Fundamentals Course with Greg Gifford by Semrush
This SEO Fundamentals course serves as a catalyst to strengthen your SEO expertise by covering essential elements such as on-page signals, technical SEO, and optimizing for mobile devices.
By acquiring knowledge in these areas, you will be equipped with the skills needed to drive increased traffic to your website. Whether you are a beginner or have some prior experience, this course offers valuable insights and practical strategies to enhance your SEO proficiency.
Best for: Beginners to intermediate
Duration: 1.5 hours
Cost: Free
Language: English
Certificate: Certificate provided upon successful completion of the course.
Instructor/course creator: Greg Gifford and a team of experts from Semrush
Advanced Search Engine Optimization (SEO) Program
Elevate your Search Engine Optimization (SEO) skills with this Advanced Search Engine Optimization (SEO) program, designed to provide a comprehensive understanding of the subject.
This course delves into crucial topics including content marketing, data analytics, technical site optimization, and HTML basics, equipping you with the knowledge to become a full-stack SEO expert. By mastering various facets of SEO, such as keyword research, technical optimization, analytics, and link building, you’ll enhance your career prospects and drive business success.
Best for: Intermediates to Advanced SEOs
Duration: 36 hours
Cost: Free
Language: English
Certificate: Certificate provided upon successful completion of the course.
Instructor/course creator: Simplilearn