To create great content, you need an organized approach.
Content briefs provide that structure and guide all stakeholders on what the content should cover, how it should be structured, and what the intended outcomes should be.
But how do you put together a great content brief? Especially if you haven’t written one before?
Content brief examples listed below provide an excellent starting point.
They are ordered based on their complexity and the amount of detail they contain. So, no matter level of experience you have with content briefs, you’ll find something suitable.
Go to the sections you would like to learn more about first:
- Content Brief Outline Components
- 5 Content Brief Examples
- Maximize Productivity with a Content Brief Template
Content Brief Outline Components
Here are some of the most important elements to include in your content brief:
- Deadlines: content deadlines for when the first draft is due, when feedback needs to be provided, and when the final version is intended to be published can all be specified.
- Writing and brand guidelines: content should conform to the brand’s style, tone of voice, and other writing requirements, so it’s essential to lay out any company-specific guidelines.
- Content topic: a short, succinct description of the content topic should be provided. It should give the writer an idea of what they’re expected to write about.
- Search intent: it is important to specify the user search intent that your content should fulfill. The content may have informational, navigational, commercial, or transactional intent. Make sure it meets the user’s needs and provides the answers.
- Content type, format, and angle: the type of content (e.g., a blog article, landing page, etc.); its format (e.g., how-to guide, listicle, product landing page, landing page for a tool, and so on); and the angle should be taken into consideration. The combination of these three elements can help you optimize your content for the search intent. Check out this Google Doc with examples of content types, formats, and angles for some inspiration.
- Goal or purpose: the goal of the content should be clearly stated. For instance, the content could be meant to establish a brand as an authority in its space, generate leads, increase organic traffic, sales, newsletter subscribers, and so on.
- CTA (call-to-action): the content writer should know exactly what action is expected from readers after consuming the content. For example, the CTA could be to subscribe to a newsletter, book a demo call, download an ebook, or share the content on social media. As a creator of a content brief, you could also provide instructions on how the CTA should be placed within the content, and what content should surround it.
- Target audience: provide a short description of the target audience. For a more detailed description, link to a document with buyer personas and user stories, if necessary.
- SEO title, and meta description: provide suggestions on potential titles and meta descriptions for the content. Or just give guidelines on what should be included, and what best practices should be followed.
- Preferred URL: provide the preferred URL for the content, if applicable.
- Target keywords: specify the target keywords or key phrases that should be used in the content. As a general rule of thumb, the target keyword should appear in the title, relevant heading tags, introduction, and perhaps in the first and last sentences of the content.
- Word count: specify the approximate word count of the content. Take the average of the top 5 pages that appear in the SERPs for your primary keyword, and add 10-15% to get the approximate word count. But don’t encourage writers to pad their content with unnecessary words just to reach the target word count. Instead, it should be used as an indicator of the content depth and coverage.
- Internal links: provide the URLs of other relevant content to link to from within the content. I also like to create a list of URLs that should link to this new piece of content once it’s published, so it’s easy to add these internal links later on.
- External sources: it’s always good to include a few external sources to help the writer kickstart the research process. Furthermore, content that cites reputable, relevant sources looks more trustworthy and authoritative to readers.
- Visuals: if the content requires visuals, such as images, videos, or infographics, provide instructions on how these should be sourced and used.
- Competitor examples: provide a few examples of content from the competition, if applicable. This can help writers easily get an idea of what’s already out there, and how they can create something even better.
- Outline: the most valuable part of a content brief is the content outline (in my opinion). It helps writers stay focused on what’s important, cover all the essential topics, and follow a logical flow/structure. When creating an outline, be sure to include the headings (H2s – H6s) in a hierarchical structure, along with a brief description of the content under each. You can learn more about how to create effective content outlines in the full guide.
NOTE
Depending on the content project and whether it needs to be optimized for search engines like Google, the above elements can be adjusted accordingly.
I am also a big proponent of using a content brief template.
You can use my free Content Brief Template to streamline the content brief creation process and make sure that all critical elements are included in the final document. I will also be using it as I provide examples of content briefs in this article.
5 Content Brief Examples
Now that you know what a Content Brief should contain, let’s take a look at five content brief examples.
They are listed in order of increasing complexity and level of detail.
The more instructions you can provide in the content brief, the better and more on-point the final content piece would typically be.
But, if it’s your first content brief, you can always start small and add more information as needed.
To make it easier to follow, all five content briefs are created for the same topic:
Content Marketing for SaaS Startups
1. Simplest Content Brief Example
Content topic: Content Marketing for SaaS Startups
Goal: increase newsletter subscribers
Target audience: SaaS startup founders, and marketing professionals working at SaaS startups, looking to develop and/or improve their content marketing strategy
Title: Content Marketing for SaaS Startups in 2023 [Definitive Guide]
Preferred URL: /saas-content-marketing/
Primary keyword(s):
- saas content marketing
- content marketing for saas
Word count: 5000 – 6000 words
External sources use the following sources as references:
- https://www.gartner.com/en/articles/the-saas-buying-experience-mapping-how-businesses-buy-software
- https://www.vendr.com/blog/saas-statistics
- https://contentmarketinginstitute.com/articles/b2b-content-marketing-research-trends-statistics
- https://www.semrush.com/blog/content-marketing-statistics/
Feel free to list other external sources that could be referenced in the article.
Competitor examples:
- https://www.semrush.com/blog/saas-content-marketing/
- https://www.marketermilk.com/blog/saas-content-marketing
- https://www.simpletiger.com/saas-content-marketing-guide
- https://skale.so/saas-marketing/content-stategy/
- https://www.growandconvert.com/content-marketing/saas-content-strategy/
- https://ahrefs.com/blog/saas-content-marketing/
- https://growfusely.com/blog/resources/the-ultimate-guide-content-marketing-for-saas/
DO NOT copy or re-write what the competitors say! Instead, use this information as an inspiration to create your own unique and helpful content.
You can get a copy of this content brief in PDF, Word, or Google Docs.
Thoughts About This Content Brief
This is by far the simplest content brief example I can think of.
It only contains the most basic information that must be included in a content brief: content topic, goal, target audience, title, preferred URL, primary keyword, word count, external link recommendations, and the list of current competitors.
It can be used for a simple content project which doesn’t require a lot of instructions or details. It’s also great for content projects where, for example, you would like to give freedom to the writer who will work on it. Or for a content strategist that is only tipping their toes into utilizing content briefs.
From here on, the examples will get increasingly more detailed.
2. Basic Content Brief Example
Draft due dates: 17-03-2023
Publish date: 29-03-2023
Content topic: Content Marketing for SaaS Startups
Content type: blog article
Content format: “how-to” guide
Content angle: a comprehensive guide tailored for 2023 (or updated for the latest current year) with real-life examples
Goal: increase newsletter subscribers
CTA (call-to-action): sign up for the newsletter – CTA block in the sidebar (sticky), inline-block in the middle of the content, and at the end of the content
Target audience: SaaS startup founders, and marketing professionals working at SaaS startups, looking to develop and/or improve their content marketing strategy
Search intent/customer journey: people searching for “how to do content marketing for SaaS startups” or “content marketing guide for SaaS startups” want to learn how to leverage content marketing for their business via a step-by-step guide with real-life examples
SEO title: Content Marketing for SaaS Startups in 2023 [Definitive Guide]
SEO meta description: Learn how to create an effective content marketing strategy for SaaS startups with this guide. See real examples, get actionable advice, and a checklist!
Preferred URL: /saas-content-marketing/
Primary keyword(s):
- saas content marketing
- content marketing for saas
Word count: 5000 – 6000 words
Internal links to: provide a list of links to content that covers related topics and should link from this article
Internal links from (after publishing): list links to existing pages that should link to this new content after publishing
External sources use the following sources as references:
- https://www.gartner.com/en/articles/the-saas-buying-experience-mapping-how-businesses-buy-software
- https://www.vendr.com/blog/saas-statistics
- https://contentmarketinginstitute.com/articles/b2b-content-marketing-research-trends-statistics
- https://www.semrush.com/blog/content-marketing-statistics/
Feel free to list other external sources that could be referenced in the article.
Competitor examples:
- https://www.semrush.com/blog/saas-content-marketing/
- https://www.marketermilk.com/blog/saas-content-marketing
- https://www.simpletiger.com/saas-content-marketing-guide
- https://skale.so/saas-marketing/content-stategy/
- https://www.growandconvert.com/content-marketing/saas-content-strategy/
- https://ahrefs.com/blog/saas-content-marketing/
- https://growfusely.com/blog/resources/the-ultimate-guide-content-marketing-for-saas/
DO NOT copy or re-write what the competitors say! Instead, use this information as an inspiration to create your own unique and helpful content.
You can get a copy of this content brief in PDF, Word, or Google Docs.
Thoughts About This Content Brief
This example compared to the previous one is more detailed and provides the content writer with a more comprehensive understanding of what the expectations are.
The additional sections are related to the specification of the deadlines related to the content project, content type, format, and angle, as well as the CTA, search intent, SEO meta description, and internal links.
Content briefs like this one provide the content writer with enough information to start working on the content project, while also leaving some room for creativity in regard to the actual information structure of the article.
3. Intermediate Content Brief Example
Draft due dates: 17-03-2023
Publish date: 29-03-2023
Writing guidelines: find writing guidelines here (hyperlink)
Brand guidelines: find brand guidelines here (hyperlink)
Tone of voice: professional but friendly – address the reader as “you”, talk in a conversational tone, and keep the language simple
Content topic: Content Marketing for SaaS Startups
Content type: blog article
Content format: “how-to” guide
Content angle: a comprehensive guide tailored for 2023 (or updated for the latest current year) with real-life examples
Goal: increase newsletter subscribers
CTA (call-to-action): sign up for the newsletter – CTA block in the sidebar (sticky), inline-block in the middle of the content, and at the end of the content
Target audience: SaaS startup founders, and marketing professionals working at SaaS startups, looking to develop and/or improve their content marketing strategy
Search intent/customer journey: people searching for “how to do content marketing for SaaS startups” or “content marketing guide for SaaS startups” want to learn how to leverage content marketing for their business via a step-by-step guide with real-life examples
SEO title: Content Marketing for SaaS Startups in 2023 [Definitive Guide]
SEO meta description: Learn how to create an effective content marketing strategy for SaaS startups with this guide. See real examples, get actionable advice, and a checklist!
Preferred URL: /saas-content-marketing/
Primary keyword(s):
- saas content marketing
- content marketing for saas
Word count: 5000 – 6000 words
Internal links to: provide a list of links to content that covers related topics and should link from this article
Internal links from (after publishing): list links to existing pages that should link to this new content after publishing
External sources use the following sources as references:
- https://www.gartner.com/en/articles/the-saas-buying-experience-mapping-how-businesses-buy-software
- https://www.vendr.com/blog/saas-statistics
- https://contentmarketinginstitute.com/articles/b2b-content-marketing-research-trends-statistics
- https://www.semrush.com/blog/content-marketing-statistics/
Feel free to list other external sources that could be referenced in the article.
Competitor examples:
- https://www.semrush.com/blog/saas-content-marketing/
- https://www.marketermilk.com/blog/saas-content-marketing
- https://www.simpletiger.com/saas-content-marketing-guide
- https://skale.so/saas-marketing/content-stategy/
- https://www.growandconvert.com/content-marketing/saas-content-strategy/
- https://ahrefs.com/blog/saas-content-marketing/
- https://growfusely.com/blog/resources/the-ultimate-guide-content-marketing-for-saas/
DO NOT copy or re-write what the competitors say! Instead, use this information as an inspiration to create your own unique and helpful content.
Content Outline:
- [h1] Content Marketing for SaaS Startups in 2023 [Definitive Guide]
- [h2] Defining SaaS Content Marketing
- [h2] How Does SaaS Content Marketing Differ From Other Industries?
- [h2] Why Content Marketing Matters for SaaS Startups
- [h2] How to Create an Effective Content Marketing Strategy for SaaS Startups
- [h3] Understand Your Product Well
- [h3] Define Your Target Audience
- [h3] Create Buyer Personas
- [h3] Conduct Competitor Analysis
- [h3] Develop Your Messaging Strategy
- [h3] Research Keywords and Topics
- [h3] Select the Right Content Types
- [h3] Create a Content Plan
- [h3] Produce, Optimize, and Publish Content
- [h3] Promote and Distribute Your Content
- [h3] Analyze, Report On, and Continuously Optimize Your Content
- [h2] Frequently Asked Questions About SaaS Content Marketing
- [h3] How To Create Content for SaaS?
- [h3] What Is SaaS Content Writing?
- [h3] How Do You Measure SaaS Content Marketing?
- [h3] What Is B2B SaaS Content Marketing?
- [h3] How Do You Write B2B SaaS Content?
- [h2] Conclusion Paragraph
You can get a copy of this content brief in PDF, Word, or Google Docs.
Thoughts About This Content Brief
The main addition to this content brief is the Content Outline section which provides a clear outline of how the article should be structured and organized. A content outline like this can help ensure that the final article is structured in a logical and easy-to-follow manner, which will ultimately make it easier for readers to digest the information. It also provides the content writer with a clear roadmap of the topics that need to be covered in the article, allowing them to focus their research and writing on the key points.
Additionally, this brief includes a section for further guidelines like writing and brand guidelines, and the tone of voice to further specify the expectations of the content project, and ensure it meets the client’s standards.
4. Advanced Content Brief Example
Draft due dates: 17-03-2023
Publish date: 29-03-2023
Writing guidelines: find writing guidelines here (hyperlink)
Brand guidelines: find brand guidelines here (hyperlink)
Tone of voice: professional but friendly – address the reader as “you”, talk in a conversational tone, and keep the language simple
Content topic: Content Marketing for SaaS Startups
Content type: blog article
Content format: “how-to” guide
Content angle: a comprehensive guide tailored for 2023 (or updated for the latest current year) with real-life examples
Goal: increase newsletter subscribers
CTA (call-to-action): sign up for the newsletter – CTA block in the sidebar (sticky), inline-block in the middle of the content, and at the end of the content
Target audience: SaaS startup founders, and marketing professionals working at SaaS startups, looking to develop and/or improve their content marketing strategy
Search intent/customer journey: people searching for “how to do content marketing for SaaS startups” or “content marketing guide for SaaS startups” want to learn how to leverage content marketing for their business via a step-by-step guide with real-life examples
SEO title: Content Marketing for SaaS Startups in 2023 [Definitive Guide]
SEO meta description: Learn how to create an effective content marketing strategy for SaaS startups with this guide. See real examples, get actionable advice, and a checklist!
Preferred URL: /saas-content-marketing/
Primary keyword(s):
- saas content marketing
- content marketing for saas
Word count: 5000 – 6000 words
Internal links to: provide a list of links to content that covers related topics and should link from this article
Internal links from (after publishing): list links to existing pages that should link to this new content after publishing
External sources use the following sources as references:
- https://www.gartner.com/en/articles/the-saas-buying-experience-mapping-how-businesses-buy-software
- https://www.vendr.com/blog/saas-statistics
- https://contentmarketinginstitute.com/articles/b2b-content-marketing-research-trends-statistics
- https://www.semrush.com/blog/content-marketing-statistics/
Feel free to list other external sources that could be referenced in the article.
Visuals: provide a list of stock images or illustration websites, or list specific images that should be used (e.g. list paths of folders, file URLs, file names, etc.)
Competitor examples:
- https://www.semrush.com/blog/saas-content-marketing/
- https://www.marketermilk.com/blog/saas-content-marketing
- https://www.simpletiger.com/saas-content-marketing-guide
- https://skale.so/saas-marketing/content-stategy/
- https://www.growandconvert.com/content-marketing/saas-content-strategy/
- https://ahrefs.com/blog/saas-content-marketing/
- https://growfusely.com/blog/resources/the-ultimate-guide-content-marketing-for-saas/
DO NOT copy or re-write what the competitors say! Instead, use this information as an inspiration to create your own unique and helpful content.
Content Outline:
- [h1] Content Marketing for SaaS Startups in 2023 [Definitive Guide]
- In the introduction, provide a brief overview of what content marketing is and why it is important for SaaS startups.
- Briefly explain what this comprehensive guide will cover.
- [h2] Defining SaaS Content Marketing
- Explain what “SaaS content marketing” means.
- [h2] How Does SaaS Content Marketing Differ From Other Industries?
- Explain how content marketing for SaaS startups differs from other industries.
- Outline the challenges that SaaS entrepreneurs and marketers face when it comes to content marketing and how it is different from other industries.
- Reference relevant research and statistics.
- [h2] Why Content Marketing Matters for SaaS Startups
- Explain why content marketing is important for SaaS startups and outline the benefits.
- Reference relevant research and statistics.
- [h2] How to Create an Effective Content Marketing Strategy for SaaS Startups
- [h3] Understand Your Product Well
- Explain how SaaS marketers need to have a deep understanding of the product they are selling in order to create effective content.
- [h3] Define Your Target Audience
- Explain the importance of understanding your target audience and how to go about doing research to define it. Give examples.
- [h3] Create Buyer Personas
- Explain what a buyer persona is and why it is important for content marketing. Give examples of how to create buyer personas. Provide additional resources and tools to use.
- [h3] Conduct Competitor Analysis
- Describe the importance of conducting a competitor analysis and how to go about doing it. Give examples, as well as tools to use.
- [h3] Develop Your Messaging Strategy
- Talk about the importance of developing a strong messaging strategy. Give examples and explain how to do it.
- [h3] Research Keywords and Topics
- Provide an overview of keyword research and list the different types of keywords when it comes to SaaS content marketing. Explain the importance of understanding your audience and the topics they are most interested in. Provide tools to use for keyword research.
- [h3] Select the Right Content Types
- Explain the different types of content and discuss the pros and cons of each type. Give examples and explain which types are most effective for SaaS content marketing, and how to prioritize them depending on the content marketing level of maturity in the company.
- [h3] Create a Content Plan
- Explain how to create a content plan and why it is important. Give examples, as well as tools that can be used to help with the planning, execution, and monitoring processes.
- [h3] Produce, Optimize, and Publish Content
- Explain the content production, optimization, and publishing process. Perhaps give examples and tools to use.
- [h3] Promote and Distribute Your Content
- Discuss the importance of content promotion and distribution. Provide examples and tools, like a checklist, to use when promoting content through the different channels.
- [h3] Analyze, Report On, and Continuously Optimize Your Content
- Explain the importance of analyzing, reporting on, and continuously optimizing your content. Describe the analytics tools that can be used and provide examples of KPIs to track. Give tips on how to optimize content based on the data collected.
- [h2] Frequently Asked Questions About SaaS Content Marketing
- Provide short and concise answers to the most frequently asked questions about content marketing for SaaS startups, listed below.
- [h3] How To Create Content for SaaS?
- [h3] What Is SaaS Content Writing?
- [h3] How Do You Measure SaaS Content Marketing?
- [h3] What Is B2B SaaS Content Marketing?
- [h3] How Do You Write B2B SaaS Content?
- [h2] Conclusion Paragraph
- Summarize everything you have discussed here. Recommend related content.
You can get a copy of this content brief in PDF, Word, or Google Docs.
Thoughts About This Content Brief
In this example, you can notice the additional notes under each outline item.
One would say that such a level of detail would limit creativity, but this is not necessarily true. Content briefs with such outlines are meant to guide writers and provide clear direction for the content creation process. In my personal opinion, this method of outlining makes the writing process easier and faster.
Moreover, it ensures that all the necessary points are covered and that the content delivered is of the highest possible quality. I also found that most content writers themselves find it reassuring to have such a clear direction.
Another addition is the section for visuals. This includes the instructions for images and other visual graphics.
5. Most Complex and SEO-Optimized Content Brief Example
Draft due dates: 17-03-2023
Publish date: 29-03-2023
Writing guidelines: find writing guidelines here (hyperlink)
Brand guidelines: find brand guidelines here (hyperlink)
Tone of voice: professional but friendly – address the reader as “you”, talk in a conversational tone, and keep the language simple
Content topic: Content Marketing for SaaS Startups
Content type: blog article
Content format: “how-to” guide
Content angle: a comprehensive guide tailored for 2023 (or updated for the latest current year) with real-life examples
Goal: increase newsletter subscribers
CTA (call-to-action): sign up for the newsletter – CTA block in the sidebar (sticky), inline-block in the middle of the content, and at the end of the content
Target audience: SaaS startup founders, and marketing professionals working at SaaS startups, looking to develop and/or improve their content marketing strategy
Search intent/customer journey: people searching for “how to do content marketing for SaaS startups” or “content marketing guide for SaaS startups” want to learn how to leverage content marketing for their business via a step-by-step guide with real-life examples
SEO title: Content Marketing for SaaS Startups in 2023 [Definitive Guide]
SEO meta description: Learn how to create an effective content marketing strategy for SaaS startups with this guide. See real examples, get actionable advice, and a checklist!
Preferred URL: /saas-content-marketing/
Primary keyword(s):
- saas content marketing
- content marketing for saas
Secondary keyword(s):
- saas content marketing strategy
Word count: 5000 – 6000 words
Content optimization report: link to the specific report in a content optimization tool of your choice (e.g. Surfer, Marketmuse, Clearscope, Page Optimizer Pro, etc.)
Internal links to: provide a list of links to content that covers related topics and should link from this article
Internal links from (after publishing): list links to existing pages that should link to this new content after publishing
External sources use the following sources as references:
- https://www.gartner.com/en/articles/the-saas-buying-experience-mapping-how-businesses-buy-software
- https://www.vendr.com/blog/saas-statistics
- https://contentmarketinginstitute.com/articles/b2b-content-marketing-research-trends-statistics
- https://www.semrush.com/blog/content-marketing-statistics/
Feel free to list other external sources that could be referenced in the article.
Visuals: provide a list of stock images or illustration websites, or list specific images that should be used (e.g. list paths of folders, file URLs, file names, etc.)
Competitor examples:
- https://www.semrush.com/blog/saas-content-marketing/
- https://www.marketermilk.com/blog/saas-content-marketing
- https://www.simpletiger.com/saas-content-marketing-guide
- https://skale.so/saas-marketing/content-stategy/
- https://www.growandconvert.com/content-marketing/saas-content-strategy/
- https://ahrefs.com/blog/saas-content-marketing/
- https://growfusely.com/blog/resources/the-ultimate-guide-content-marketing-for-saas/
DO NOT copy or re-write what the competitors say! Instead, use this information as an inspiration to create your own unique and helpful content.
Content Outline:
- [h1] Content Marketing for SaaS Startups in 2023 [Definitive Guide]
- In the introduction, provide a brief overview of what content marketing is and why it is important for SaaS startups.
- Briefly explain what this comprehensive guide will cover.
- [h2] Defining SaaS Content Marketing
- Explain what “SaaS content marketing” means.
- [h2] How Does SaaS Content Marketing Differ From Other Industries?
- Explain how content marketing for SaaS startups differs from other industries.
- Outline the challenges that SaaS entrepreneurs and marketers face when it comes to content marketing and how it is different from other industries.
- Reference relevant research and statistics.
- [h2] Why Content Marketing Matters for SaaS Startups
- Explain why content marketing is important for SaaS startups and outline the benefits.
- Reference relevant research and statistics.
- [h2] How to Create an Effective Content Marketing Strategy for SaaS Startups
- [h3] Understand Your Product Well
- Explain how SaaS marketers need to have a deep understanding of the product they are selling in order to create compelling content.
- [h3] Define Your Target Audience
- Explain the importance of understanding your target audience and how to go about doing research to define it. Give examples.
- [h3] Create Buyer Personas
- Explain what a buyer persona is and why it is important for content marketing. Give examples of how to create buyer personas. Provide additional resources and tools to use.
- [h3] Conduct Competitor Analysis
- Describe the importance of conducting a competitor analysis and how to go about doing it. Give examples, as well as tools to use.
- [h3] Develop Your Messaging Strategy
- Talk about the importance of developing a strong messaging strategy. Give examples and explain how to do it.
- [h3] Research Keywords and Topics
- Provide an overview of keyword research and list the different types of keywords when it comes to SaaS content marketing. Explain the importance of understanding your audience and the topics they are most interested in. Provide tools to use for keyword research.
- [h3] Select the Right Content Types
- Explain the different types of content and discuss the pros and cons of each type. Give examples and explain which types are most effective for SaaS content marketing, and how to prioritize them depending on the content marketing level of maturity in the company.
- [h3] Create a Content Plan
- Explain how to create a content plan and why it is important. Give examples, as well as tools that can be used to help with the planning, execution, and monitoring processes.
- [h3] Produce, Optimize, and Publish Content
- Explain the content production, optimization, and publishing process. Perhaps give examples and tools to use.
- [h3] Promote and Distribute Your Content
- Discuss the importance of content promotion and distribution. Provide examples and tools, like a checklist, to use when promoting content through the different channels.
- [h3] Analyze, Report On, and Continuously Optimize Your Content
- Explain the importance of analyzing, reporting on, and continuously optimizing your content. Describe the analytics tools that can be used and provide examples of KPIs to track. Give tips on how to optimize content based on the data collected.
- [h2] Frequently Asked Questions About SaaS Content Marketing
- Provide short and concise answers to the most frequently asked questions about content marketing for SaaS startups, listed below.
- [h3] How To Create Content for SaaS?
- [h3] What Is SaaS Content Writing?
- [h3] How Do You Measure SaaS Content Marketing?
- [h3] What Is B2B SaaS Content Marketing?
- [h3] How Do You Write B2B SaaS Content?
- [h2] Conclusion Paragraph
- Summarize everything you have discussed here. Recommend related content.
You can get a copy of this content brief in PDF, Word, or Google Docs.
Thoughts About This Content Brief
The additions in this example are the section for primary and secondary keywords and the section for specifying the link to the SEO on-page content optimization report. You can use any of the tools presented here (for example, Surfer, Marketmuse, Clearscope, Page Optimizer Pro, etc.) to get the report.
Running the content through such a report will help you determine the level of optimization of your content and identify areas where you need to improve.
For example, whether the term usage related to your target topic/keyword is appropriate, which words and phrases to add or remove from the content, etc.
Content optimization should be an integral part of the content creation process if you aim to make it visible on the SERPs (Search Engine Result Pages), and this detailed content brief is a great example of how to do that.
You can learn more about how to write SEO content briefs in the full article.
Maximize Productivity with a Content Brief Template
Having a content brief template can significantly increase productivity when creating multiple content brief documents at a time.
It helps you quickly and easily write the content brief, and ensures that all the necessary information is included and organized for easy reference.
Below you can download the content brief template I used to showcase the examples in this article.
Use it to create your own template, and update it to suit your needs better.